Introduction
This article explains how TRAEDE determines which products and product variations are visible in Shopify.
You can control visibility both at the product level and at the variant level, allowing you to choose exactly what should be available for B2C customers.
Controlling product-level synchronization
In Master data → Shopify, you will find the setting:
Sync to Shopify (Yes/No)
This determines whether the entire product should be pushed to Shopify.
No → The product will not appear in Shopify at all.
Yes → TRAEDE will synchronize the product to Shopify.
This setting is useful when:
You are creating a new product intended only for B2B.
You are not ready for the product to be visible in your online store.
You want to prepare a product in TRAEDE before launching it in Shopify.
You can activate synchronization later when you are ready.
Controlling variant-level visibility (B2C)
Most brands need to hide or delay specific variants rather than whole products.
This is controlled by the B2C column inside the product’s variants list.
Example:
A product has three colors:
Black
Beige
Light grey
If Black and Beige are marked as available for B2C, they will appear in Shopify.
If Light grey is not marked for B2C, it will not appear.
How to change B2C visibility
Open the product in TRAEDE.
Scroll to the variants list.
Click the variant you want to update (e.g., Light grey).
Select Make available for B2C.
Save.
Once saved, TRAEDE will sync the newly available variant to Shopify automatically.
Example
Before activation:
Shopify shows Black and Beige
Light grey is hidden because it is not marked for B2C
After updating the variant to Make available for B2C:
Shopify shows Black, Beige, and Light grey
This allows you to control product releases without deleting or editing the product structure.
Summary
Use Sync to Shopify to control whether the entire product should be visible in Shopify.
Use the B2C column to control visibility of individual variants.
Only variants marked as available for B2C will appear in Shopify.
TRAEDE will automatically synchronize changes after saving.